Reviving a Legacy: Jared and the Resurgence of Copenhagen Wolves in Esports

Adam Webe
Nov 18
3 min read

Updated: Nov 18

In the dynamic world of esports, the journey of reviving a legendary brand like Copenhagen Wolves is both challenging and inspiring. In a recent episode of the podcast "Beyond the Clutch," Jared, the CEO and owner of Copenhagen Wolves, shared his experiences and insights on rebuilding the team and navigating the complexities of the esports industry.

**The Journey Begins**

Jared’s passion for esports began at a young age, particularly influenced by iconic players like K or B. After years of playing CS, he took a bold step in 2023 by acquiring the Copenhagen Wolves brand at just 23 years old. This decision was inspired by a desire to honor the legacy of a team that once inspired him and contributed significantly to the esports landscape.

**Challenges of Self-Funding in Esports**

One of the most significant hurdles Jared faced was self-funding the organization. He likened esports to a boat, where money is thrown in with the hope that something will stick. Jared emphasized the importance of understanding what kind of team they wanted to be, stating, “If I could do anything differently, I would have just taken it a little slower.” This reflection underscores the need for a strong foundation in social media and community engagement to attract attention and sponsors.

**Balancing Roles**

As both a player for Take Flight and CEO of Copenhagen Wolves, Jared manages a demanding schedule. He explained that while the initial phase required immense dedication, establishing a strong coaching staff allowed operations to become more self-sustaining. “Once you get to that place, that’s really where you’re going to see the time you get back,” he shared, illustrating the importance of effective management in esports.

**Advice for Aspiring Players and Organizations**

For those looking to break into esports without significant budgets, Jared emphasized the power of social media. He advised young players to create a presence online, which can lead to sponsorships and opportunities. Furthermore, he acknowledged the challenges posed by budget-heavy competition in CS, highlighting the disparity in points awarded based on team rankings and competition levels.

**Connecting with Community and Fans**

Community building is crucial in reviving Copenhagen Wolves. Jared noted that while it’s challenging for smaller organizations to generate a large following, they strive to be active on social media and engage with fans. He stated, “We always try to be respectful and reply and do what we can,” emphasizing the importance of maintaining a connection with their audience.

**Future Goals and Aspirations**

Looking ahead, Jared envisions a future where Copenhagen Wolves expands into various games and solidifies its presence globally. He recently signed a PUBG team, which marks a significant step towards this goal. “We hope to get to a level where we could be competing at a high level in multiple different games,” he expressed, showcasing his ambition for the brand's resurgence and legacy.

Conclusion: Jared’s journey with Copenhagen Wolves reflects the resilience and passion required to thrive in esports. His insights into self-funding, community engagement, and the balancing act of competing and managing provide valuable lessons for aspiring players and organizers. As Copenhagen Wolves continues to evolve, it stands as a testament to the enduring spirit of esports and the legacy of its players.

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